Right Beer, Right Now: Brighton’s Big Beer Collab
23 years ago in the heat of Summer 2002, Brighton was host to the largest outdoor party ever thrown in the UK, Big Beach Boutique II, organised by none other than Brighton’s own Fatboy Slim.
A staggering 250,000 people took to the pebbles down on Brighton Beach be part of a truly legendary moment.This cemented for many (including our founder Jordan) a love of the combination of music, beer, creativity and the power of people coming together.
https://www.youtube.com/watch?v=ET-hf8B-tI4&list=RDET-hf8B-tI4&start_radio=1
We’re incredibly proud to present a brand-new beer and collaboration between stalwarts of the Brighton music, art and beer scenes, bringing you a touch of that Big Beach Boutique Vibe: Right Beer, Right Now.
First, take our most famous Brightonian neighbour, DJ royalty who needs no introduction: Fatboy Slim. Thenadd an amazing Brighton visual artist who turns a can of beer into living experiences: the brilliant George Fox.Finish with a fiercely independent brewery who never go with the flow (that’s us, naturally), together, we’ve brewed up a Brighton-born Modern Hopped Lager that’s crisp, hoppy, and full of energy.
And yes, it’s most definitely named after that track.
This isn’t your average beer launch. It’s a proper creative collision: Fatboy Slim brings his legendary, genre-defying, beach/dancefloor-filling vibe, George Fox brings mind-blowingAR artwork that comes alive when you scan it and UnBarred brings the brewing know-how along with impeccably chosen hops and malts for a stunning beer. So, when we say “Brighton in a can,” we mean it. Music. Art. Beer. All buzzing together.
The Beer..
Alright, let’s talk flavour. Right Beer, Right Now is a modern hopped Lager at an easy- drinking 4.6% and the vibrant profile of Citra, Simcoe, and Loral hops. Think bright grapefruit and citrus hitting first, then a wave of pine, mango and stone fruit. Add a little floral kick from the Loral and top it all off with a crisp and clean finish. It’s refreshing, modern and ridiculously drinkable.
Basically, the kind of beer that’s just as good when you’re dancing at Concorde 2 as when you’re chilling on the beach with friends.
More Than Just a Sip..
This beer isn’t just about what’s inside the can. George Fox’s artwork hides a surprise: scan it and you’ll unlock custom Fatboy Slim beats and visuals. Suddenly, your can’s a dancefloor. Brighton energy. Right here, right now.
Where to Find It..
The beer itself launches on 14th October at Theatre Royal Brighton, right alongside Norman’s new book “It Ain’t Over… Til the Fatboy Sings.” Then we’re keeping the party rolling with A full-on launch party at UnBarred Taproom — details coming soon via @unbarredtaproom.
As with all UnBarred beers you’ll be able to track them down in many independent bottle shops and venues across the UK as well as in our taproom and shipping all-over via our web store.
